Stop giving away your brand every time you share a link.
bit.ly, lnkd.in, t.co - every third-party shortener puts someone else’s name on your links. itty.foo runs on a short domain you own, so every link you share carries your name, not theirs.
Setup within 24 hours. One domain. Unlimited links.
What’s a link shortener?
A link shortener takes a long URL and turns it into a short one you can actually share. Click the short link, and it sends you to the original page instantly - the shortener works invisibly in the background.
They’re useful because real URLs are often long and unwieldy. A product page URL might be 80 characters of gibberish - fine to paste into a browser, but unusable in a social post, an email signature, or on a business card. A short link is clean, easy to share, and you can update where it points anytime without touching every place you’ve shared it.
You’ve seen them: bit.ly/3xK9qRs in a LinkedIn post, t.co/abc123 in a tweet, lnkd.in/xyz in an email signature. They solve a real problem. But the short domain in that link, whether it’s bit.ly, t.co, or lnkd.in, belongs to someone else. Every short link you share quietly promotes their brand, not yours.
Every link you share is a missed branding opportunity.
You don’t own your links.
With a third-party shortener, you’re renting access to your own links. If the vendor changes pricing, gets acquired, or goes offline, every short link you’ve ever shared breaks.
You’re advertising for them.
Every time someone sees bit.ly/3xK9qRs in your email, post, or business card, they see bit.ly. You put in the work. They get the brand impression.
Unfamiliar URLs lose clicks.
People hesitate before clicking random-looking short links. A branded URL like acme.co/offer tells them exactly who it’s from and builds trust before they click.
Your own short domain. Running in 24 hours.
Pick a short domain that represents your brand - something like myco.link, jdoe.co, or acme.io. Domains typically cost $10–20/year and are registered in your name. You own it regardless of who hosts your shortener.
Purchase your itty.foo plan for $99/year. Within 24 hours you’ll receive a welcome email with your login credentials and the exact DNS settings to configure on your domain.
Log in to your dashboard and start shortening. Your links are yours - edit destinations anytime, organize with tags and folders, and schedule links with start and end dates.
A dashboard that stays out of your way.
Create links, update destinations, and stay organized - without a learning curve.
All your branded links in one place - searchable and editable in a click
Set the destination, add tags, and schedule dates - done in seconds
Everything you need. Nothing you don’t.
- Custom short domain (registered in your name)
- Unlimited short links per domain
- Multiple users per account
- Tags and folders to stay organized
- Schedule links with start and end dates
- Change redirect destinations anytime
- Hourly and daily click reporting dashboard
- Optional daily report emails
- Password-free login (magic link via email)
- Setup and support from a real person
Two ways to get started.
- One short domain (yours to keep)
- Unlimited links on that domain
- Unlimited users
- All features included
- Hourly and daily reporting dashboard
- Optional daily report emails
You purchase your domain (~$10–50/yr depending on extension) and we send you the DNS settings to configure. Takes about 10 minutes.
- Everything in Self-Setup
- We pick and register your domain (up to $50 included)
- Full DNS configuration handled
- Credentials handed over to you
- Domain registered in your name
- Setup within 24 hours
We use Hover, or your preferred registrar if you have one. Domain cost included up to $50. If you want a more expensive domain, just pay the difference - we’ll handle the rest.
Bitly charges $35/month ($420/year) for one custom domain. itty.foo is $99/year — 76% less.
Before you get started
What’s included in the Concierge Setup?
We purchase a short domain on your behalf and configure it to work with itty.foo - no DNS settings for you to touch. We use Hover by default, or your preferred registrar if you have one. The domain is registered in your name and the credentials are handed over to you. Domain cost up to $50 is included in the $174 first-year fee. If you want a premium domain that costs more, you pay the difference directly. From year two, you just pay the $99/year plan fee - domain renewal is handled directly through your registrar account.
Do I need to buy a domain separately (Self-Setup)?
Yes - and that’s the point. The domain is registered in your name. Registrars like Hover, Namecheap, or Cloudflare typically charge $10–50/year depending on the extension (.co, .io, .link, .me are popular choices for short domains). Once you sign up, we’ll tell you exactly how to point it to itty.foo.
How long does setup take?
After checkout, you’ll receive a welcome email within 24 hours with your login and DNS instructions. Most customers are live the same day they configure their domain.
What happens if I cancel?
Your links stop redirecting, but the domain is yours - you keep it. Point it to something else, use a different shortener, or let it expire. Nothing is locked in.
Can I have more than one domain?
Yes. Each domain is a separate $99/year plan. Multiple domains can share the same account and team.
Does this fix the LinkedIn problem entirely?
Partially. LinkedIn will still wrap your link in lnkd.in when someone clicks it - that’s LinkedIn’s infrastructure and it can’t be bypassed. But the URL you share in posts and comments is your branded domain. That’s what people see, copy, and remember.
Is there a free trial?
No. But the risk is low: $99 for a year, and your domain is yours regardless. If it’s not right for you, you’re not locked into anything.
A Klass Concepts product
itty.foo is built and supported by Corey Klass of Klass Concepts, based in Concord, CA. When you sign up, you’re working with a real person - not a support ticket queue.
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Own your links. Own your brand.
Get started with itty.foo for $99/year. Setup within 24 hours.
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